MarTech Blog
MarTech Blog & Articles
In-depth guides on GA4, GTM, Meta tracking, and marketing attribution — written by practitioners, not generalists.
UTM Tracking7 min read
UTM Naming Conventions: The Standard Your Whole Team Can Actually Follow
If your GA4 shows "Google", "google", "GOOGLE", and "google-ads" as separate sources, your UTM naming is broken. This guide fixes it — with a reusable framework, approved value lists, and a governance process to prevent the mess from coming back.
Jun 25, 2026Read →
UTM Tracking7 min read
UTM Builder Workflow: How to Standardize Campaign Tracking Across Your Team
One messy UTM can contaminate months of data. Here is how to create a workflow that prevents errors before they happen.
Apr 26, 2026Read →
24 articles published6 categories