MarTech Blog & Articles
In-depth guides on GA4, GTM, Meta tracking, and marketing attribution — written by practitioners, not generalists.
Complete GA4 E-commerce Tracking Setup: Purchase Events, Funnels & Debugging
Most GA4 e-commerce setups are broken by default. This step-by-step guide covers purchase event schema, GTM configuration, DebugView verification, and the 3 duplicate-purchase bugs that silently inflate your conversion counts.
GA4 Custom Dimensions and Metrics Explained
Custom dimensions let you track data points GA4 doesn't collect by default. Learn how to set them up and use them in reports.
GA4 Funnel Exploration: How to Set Up and Interpret
GA4's Funnel Exploration shows exactly where users drop off in multi-step processes. Here's how to build one that actually tells you something useful.
Understanding GA4 Engagement Rate vs Bounce Rate
GA4 replaced bounce rate with engagement rate — and the difference matters more than you think. Here's what actually changed and what to benchmark against.
GA4 vs Universal Analytics: Everything That Changed
Moving from UA to GA4 is more than an interface change — the entire data model is different. Here is what that means for your reporting.
Setting Up Cross-Domain Tracking in GA4
If users travel between your domains and you see a spike in referral traffic from your own site, you need cross-domain tracking.
GA4 BigQuery Export: Unsampled Data, Custom Attribution, and SQL Queries That Work
GA4's free BigQuery export is the escape hatch from GA4's sampling limits and 90-day reporting windows. This guide covers setup, cost control, the event_params UNNEST pattern that trips everyone up, and four analysis use cases you can't do in the GA4 UI.
Custom Reports in GA4: A Practical Guide
GA4's standard reports cover the basics. Custom reports unlock the specific metrics and dimensions your business actually needs.
E-commerce Purchase Event Tracking in GA4
The purchase event is the most important conversion in e-commerce analytics. Here is how to implement it correctly and what to do when numbers look wrong.
Building GA4 Audiences for Remarketing Campaigns
GA4 audiences can be published to Google Ads, Display & Video 360, and Search Ads 360 for remarketing. Here is how to build ones that actually convert.